This is my first time working with Mexican flavors. So it took me time and plenty of research to uncover the meaning of La Cucaracha. Part of this research meant listening to plenty of music through YouTube. The sombrero appeared to be a ubiquitous icon. So I decided to utilize that.
Using illustrator seemed too easy. I challenged myself by modeling it in 3D, instead. Building the hat was easy, though it lacked the ’Mexican’ style.
So I approached it again. This time, I utilized 2D illustration. The client liked this design. It was simple enough to satisfy his needs.
Goal: Promote, Advertise, Inform, Identity.
Technical Info: Photoshop and Illustrator